SOAK is a startup making small-batch extracts for baking and cooking use. While working on this branding project, I came up with the concept of a text treatment that would make the lower half of the word SOAK transparent, allowing the color of whatever is behind the word to show through. This plays with the idea of how extracts are created– by soaking a substance (vanilla beans, lavender, etc.) in vodka until the liquid takes on the intended flavor. When printed on clear labels, the extract "colors" the logo, making it unique from bottle to bottle.