Patonce Partners Branding

This project was for a client who was starting his own HR consulting firm after years working for large companies. Part of the story of this new venture involved the ancient symbol of the patonce cross, with it's signature flourishes on each end. We incorporated this into the icon and paired it with a strong, clean typeface. The three "bars" move from the "P" to the opposite corner, symbolizing how the three values (insight, action, results) propel the company forward.