By using a simple, sans-serif font along with a mark that feels similar to a stained glass window or a seal, we felt that we were able to strike the balance of old/new sensibility.
This was Hope Chapel's original logo, designed in 2008. When we decided to update it (along with the church's "tag line"), we were aiming for something more clean, vibrant, and modern, while retaining a sense of being rooted in an historic faith tradition.
The basic concept is a cross (playing off the original Celtic cross with the circle in the center). This is the central symbol. Hope Chapel's next distinctive is the people, the community. We wanted to express that, even in a somewhat abstract way. The leaves invoke a “theater in the round” sort of feel... like people gathered around a center. And there are four “figures” around the center of the logo.
The leaves also get at the idea of flourishing, growth. And they’re moving out... shown by the somewhat abstract arrows on the outside ring. Hope Chapel seeks to be a community centered around the Gospel, but moving out for the flourishing of our city and world. Green, of course, is the color of growth and newness. It’s also a nice tie to the city of Greensboro.