SOAK is a startup making small-batch extracts for baking and cooking use. While working on this branding project, I came up with the concept of a text treatment that would make the lower half of the word SOAK transparent, allowing the color of whatever is behind the word to show through. This plays with the idea of how extracts are created– by soaking a substance (vanilla beans, lavender, etc.) in vodka until the liquid takes on the intended flavor. When printed on clear labels, the extract "colors" the logo, making it unique from bottle to bottle.
In this logo for Emergolde, a handmade toy company, we played with the idea of a sewing pattern to create the icon, and paired it with a playful, handmade script. (https://emergolde.myshopify.com/)
This project was for a client who was starting his own HR consulting firm after years working for large companies. Part of the story of this new venture involved the ancient symbol of the patonce cross, with it's signature flourishes on each end. We incorporated this into the icon and paired it with a strong, clean typeface. The three "bars" move from the "P" to the opposite corner, symbolizing how the three values (insight, action, results) propel the company forward. (https://www.patoncepartners.com/)
Family Room is a non-profit resource center for families who foster children. This logo celebrates the loving homes that children are being welcomed into.
Branding for Ozzie's Ice Cream, an independently owned shop named after the owner's favorite restaurant when he lived in Uganda for a time.
This logo design was for a series of community events called ‘Can We Talk?’, aimed at bringing together people of different races to talk about issues of race and racism.
This project involved working with a potter to refine a mark that she used on her work and adapt it into a logo.